Why content marketing and SEO go hand in hand

Content marketing and SEO are two frequently used terms and topics widely discussed in digital marketing. What escapes most is the way they work together and their importance. First, let's look at both separately.

SEO: It's about search engine optimization. It is a series of approaches undertaken to improve the visibility of search, ranking and incoming traffic in a page of a website. To achieve this, you need to optimize meta tags, title tags, build links, backlinks, strategic keywords, and more. Most of the website's traffic starts with a search. Therefore, it is important that the brand development strategy includes SEO.

Content Marketing: Content may initially exist in different forms: blogs, computer graphics, podcasts, videos, etc. Whatever the form, it must attract, engage and inform with valuable content. Content marketing is a broader approach that, along with SEO, is part of your digital marketing strategy.

A digital marketing agency should keep in mind that planning a content strategy that effectively integrates SEO into the system works not only for the targeted audience, but also for Google and other search engines. Here are the reasons why the tight coupling of content strategy and SEO ensures the success of your inbound marketing strategy and brand strategy:

1. SEO request. Content of the answers.

First of all, link building – perhaps the most important factor to consider in your SEO strategy. In simple terms, making other websites refer to your website is called linking. How does it help? It generates reference traffic and increases the authority and ranking of the site. When a number of trusted backlinks are created to your website, the major search engines rank the pages of your website higher. Effective backlinks consist of high quality content. What qualifies high quality content? Relevant content, interesting, worth sharing and convincing. When your content is compelling, the likelihood of other websites returning to your website is greater. The other strategy to improve the ranking of your website is to create guest messages. These publications are placed on external sites with high domain authorities with a biography and must include a link to your website.

2. SEO leads. The content follows.

Important words and phrases that allow users to find your content and website through various search engines (including Google) are called keywords. They are the most important element of SEO. Each company or site will have unique keywords that are unique to their company or domain. The keyword strategy is to include keywords and groups of keywords in title tags, URLs and meta-descriptions so that people can easily find the company by simply searching for it. In addition, keywords must be embedded in the content strategy in landing pages and blog posts. Essentially, SEO plans the keywords to deliver and the content provides them.

3. SEO is forever. The content continues to deliver.

SEO is not a one-time, permanent process. It's a continuous process. This requires regular maintenance. Indeed, Google constantly asks for innovative content. Recently updated pages with quality content are constantly indexed and have a higher success rate on the SERPs (search engine results page). This is why most B2B traders (nearly 72%) and digital marketing agencies produce more content than about a year ago. The only way to target and engage your audience is to regularly post attractive content.

One could go so far by saying that SEO and content are two sides of the same coin. One does not work well without the other. Finding a viable balance between the two parties is an effective incoming strategy. It generates more traffic, ranks your website higher and forces the target audience to come back more often.

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