The importance of residual marketing
Nowadays, it seems like everyone is talking about the internet to promote their business. Obviously, I do not need to tell you that using the Internet to promote your business can be effective, but let us not forget that offline marketing can be just as effective or even more effective. The use of promotional products is an excellent method of offline advertising.
Promotional products are a cost effective and inexpensive way to get your message across. These articles can help you stay in touch with your customers and, more importantly, stay there. In this article, we will examine the importance of residual marketing.
First, I think it will be useful to define what is meant by residual marketing. Residual marketing is a way of continually marketing from a previous effort. This means that you benefit from your marketing benefits long after the end of the event (trade show, exit, conference, etc.). This looks like the way an actor perceives a residual income every time his movie is read on TV or that a songwriter receives income every time his song is broadcast on the radio.
This persistent effect is what gives residual marketing its power and why it is so important. Think about it, you only have to do the job once, but you will reap the benefits of your work again and again. One of the easiest ways to market residual is to use promotional products.
In fact, one of the reasons why promotional products are so profitable is because of their residual marketing benefits. For example, suppose you send a letter to a potential customer to present your services. This is the first step in marketing, passing in front of your prospect. The challenge becomes to create a strategy to stay there? What better way to do that than to use a fun and functional promotional product that will be used again and again.
For example, instead of simply sending a letter to a potential customer, why not include a letter opener, luggage tag, keyboard calendar or can opener?
Now, whenever they use your article, they are gently reminded to your business. They feel good for you and your business, after all, who does not like to receive a free gift, is not it? Especially the one that is useful.
Now, when the potential customer needs your service, he will be more likely to call you than your competitors. You see, you only need to sell your prospect once, but you have residual benefits because you included a promotional item in your letter. This relatively inexpensive complement worked for you again and again, without any effort on your part, much like a silent salesman.