Statistics for beginners in video marketing
What is it?
If you want your business to be successful, your ideas and products need visibility. If someone is looking for a service or product that you are providing, what will allow them to choose your business rather than an alternative? There are many marketing strategies designed to provide you with this type of visibility, but will they give you the kind of success for which you have invested time and money?
Video marketing is unlike any other form of marketing in that it allows you to achieve multiple goals at the same time. Do you have trouble knowing how to communicate your brand to your customers? Creating video content for your business can help to express your brand, explain the value of your product or service, and create a relationship with your customers at the same time. With the help of video marketing, you have just saved time and resources by optimizing the effects of your marketing strategy.
How does it compare?
Using video in your content marketing has never been as essential as today. In fact, 43% of people want to see more video content from marketers. In addition, 51.9% of global marketing professionals view video as the type of content with the highest return on investment.
Do you need more evidence that video marketing is exactly what your business needs? According to an article written by Forbes, here are some important facts you need to consider when deciding to add a video to your marketing:
- Including video in your marketing emails can increase clickthrough rates by 200 to 300 percent.
- 90% of customers say that product videos help them make purchasing decisions.
- One third of the time spent online is devoted to viewing videos.
- 87% of online marketers are currently using video content in their digital marketing strategies.
Statistics such as those mentioned above not only prove the effectiveness of video marketing, but can also give you an idea of the strategies that your business can develop to take advantage of the video marketing need.
Current marketing standards are driving companies around the world to come up with something intelligent, unique and catching the attention of their audiences. Even if something needs to be explained concisely, you need a method to make sure you do not lose the attention of your target audience. Once you have access to the incredible resource that is video marketing, you have allowed your business to have the means to gain more visibility than it would otherwise.