The importance of residual marketing
Nowadays, it seems like everyone is talking about the internet to promote their business. Obviously, I do not need to tell you that using the Internet to promote your business can be effective, but...
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Digital Marketing Online Certification Training Course – Get Certified by Google
Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are...
What is required when your E-2 Visa business changes?
When your E2 Visa Business changes: Requirement 1. – As a treaty investor, you must come to the United States to invest in a new or existing business. U.S.C.I.S (US Citizenship and Immigration Services)...
The True Essence of Digital Marketing in Dubai Real Estate
Digital Marketing brings about great evolution in the field of marketing and regardless of what industry the concept is interpreted, there is always room for innovation and creativity. Unfortunately, this concept is not well...
The ABC of Affiliate Marketing
Every day, more and more people buy products and services over the Internet and affiliate marketing is an easy way to start an online business that gives you access to these online sales transactions....
Is Email Marketing Still Relevant?
The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your...
Back to school – Back to business!
I do not know about you, but my feed on social networks has been filled with back to school pictures of family and friends. My children are older and back to school has lost...
Factors Affecting Marketing Strategy
Marketing strategy: Marketing strategy consists of some valuable plans that integrate an organization’s marketing goals. The Proper combination of goals, policies, and action sequences makes the marketing strategies effective. The main aim of marketing...
Why content marketing and SEO go hand in hand
Content marketing and SEO are two frequently used terms and topics widely discussed in digital marketing. What escapes most is the way they work together and their importance. First, let's look at both separately....
3 Major Reasons Why Marketing is Important
Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain...
Categories of ethical dilemmas in business
Posted for the first time in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories have been developed to cover the root or cause of most of the...